Anologe / Systems
Est. 2022 · London

Operational systems for modern internet businesses.

We build AI‑native growth and operations infrastructure for SaaS, ecommerce, and internet‑first companies — revenue ops, workflow automation, agent deployment, and the internal systems they run on.

Coverage
LON · NYC · SG
Headcount
54, distributed
Engagement
12 / 18 weeks
Operators of record
Halcyon
Northwind
Substrate
Lumen Bay
Parallel
Meridian
+ Cobalt  ·  Fieldnote  ·  Atelier OS  ·  Tessera  ·  Quay  ·  Statline
01 / Services

Ten systems we build, install, and operate on your stack.

Each system ships with documented runbooks, monitoring, and an internal owner. We don't hand off zips of automations — we run the surface area until it's boring.

S01

Revenue Operations

Pipeline architecture, forecasting hygiene, lifecycle attribution, and the underlying data model that makes any of it trustworthy.

  • Pipeline schema & stage policy
  • Forecast cadence + variance review
  • SDR/AE handoff instrumentation
  • Quota & comp modeling
SFDC · HUBSPOT · ATTIO · SNOWFLAKE
S02

AI Workflow Automation

Multi‑step automations that combine retrieval, reasoning, and deterministic actions. Built for stability, not demos.

  • Triage, routing & enrichment
  • Human‑in‑the‑loop escalation
  • Eval suites + regression alerts
  • Cost & latency budgets per node
TEMPORAL · N8N · INNGEST · LANGGRAPH
S03

Internal Systems

Tooling your team uses every day — admin consoles, ops dashboards, and approval flows that replace shared spreadsheets.

  • Admin & back‑office UIs
  • Permissions & audit trails
  • Service-account & secret management
  • Internal API gateway
RETOOL · INTERNAL · SUPABASE · CLERK
S04

CRM Infrastructure

A CRM that reflects how your business actually operates — accounts, contacts, products, signals, and the routing in between.

  • Object model & deduplication
  • Signal capture (web, product, intent)
  • Territory + round‑robin routing
  • Bi‑directional warehouse sync
HUBSPOT · SFDC · ATTIO · HIGHTOUCH
S05

Growth Operations

Inbound, outbound, lifecycle, and partner motions — instrumented end‑to‑end and tied back to revenue, not vanity metrics.

  • Lifecycle & reactivation programs
  • Outbound sequencing & deliverability
  • Programmatic SEO scaffolding
  • Experiment review & archive
CUSTOMER.IO · APOLLO · SMARTLEAD · GA4
S06

Customer Support Systems

Tiered support with AI‑drafted responses, escalation paths, and KB feedback loops that actually close. Macros that age.

  • L0 deflection & macros
  • Sentiment + churn signal routing
  • SLA monitoring + paging
  • Doc gap → KB authoring loop
INTERCOM · FRONT · ZENDESK · PYLON
S07

Payment Operations

Billing models, dunning, revenue recognition, and the operational fabric around chargebacks, refunds, and reconciliations.

  • Subscription & usage billing
  • Dunning & retry policies
  • Tax + invoicing compliance
  • Reconciliation & rev rec
STRIPE · METRONOME · ORB · PAID
S08

Knowledge Orchestration

A canonical place for what your company knows — wired into your tools, kept current by the workflows that read from it.

  • Source‑of‑truth taxonomy
  • Embedded retrieval into apps
  • Drift detection & refresh
  • Permissioned agent access
NOTION · GUIDE · GLEAN · CONFLUENCE
S09

Reporting & Attribution

Multi‑touch attribution that survives an audit — modeled in the warehouse, surfaced in the tools your team already uses.

  • Identity stitching
  • Channel & campaign modeling
  • Self‑serve dashboards
  • Board & investor packs
SNOWFLAKE · DBT · MOTHERDUCK · MODE
S10

AI Agent Deployment

Production agents with guardrails, observability, and clear scope. Built to operate in a specific corner of your business, well.

  • Tool & permission boundaries
  • Trace logging + replay
  • Eval harness & rollouts
  • Operator review queue
CLAUDE · OPENAI · BRAINTRUST · LANGFUSE
Hover any card — full surface area appears underneath. Service detail & pricing
02 / Operating Model

How we operate.

A small, senior team. AI‑native internally. We treat client engagements like production systems — instrumented, on‑call, versioned.

03 / AI Systems

What an AI‑native operations layer looks like.

A representative workflow we install in revenue and support stacks. Determinism where it matters, retrieval where it helps, and a human in the loop on anything client‑facing.

04 / Selected Results

Outcomes we've shipped in the last 18 months.

Drawn from anonymised engagements. Methodology and source data available under NDA.

73%
L0 deflection — support
Series‑B SaaS · 12‑wk install · 18k tickets/mo
4.6×
Qualified inbound lift
Vertical SaaS · attribution + routing rebuild
£1.8M
Annualised ops cost out
Consumer marketplace · 6 systems consolidated
41h
Median weekly ops time returned
Across 14 engagements, post‑week‑10
CASE / 01SaaS · 240 FTE

Consolidating six tools into one operational substrate.

Replaced a fragmented mix of CRM extensions, scripts, and shared sheets with a single model spanning pipeline, lifecycle, and billing — running on the warehouse.

  • −68% manual rev‑ops hours
  • +22% forecast accuracy
  • 9 → 1 source‑of‑truth surfaces
CASE / 02DTC · £40M GMV

An attribution model their CFO actually signed off on.

Identity stitching + a warehouse‑native model that reconciled paid, organic, and influencer channels. Surfaced in Mode and the existing BI, not a new tool.

  • +3.1pt blended ROAS
  • −£11k/mo wasted spend identified
  • 0 new SaaS contracts
CASE / 03B2B · 18k tickets/mo

Support that resolves at L0 without sounding like a bot.

Drafted responses + retrieval over a curated KB, with deterministic policy guards on refunds, access, and account changes. Operator review queue for anything tonal.

  • 73% L0 deflection
  • −6.2m median first‑response time
  • 4.7/5 post‑resolution CSAT
CASE / 04Info business · 80k subs

An onboarding sequence that reads like one person wrote it.

Behavioural lifecycle programme orchestrated across Customer.io, the product, and Slack — branching by intent, role, and observed activation milestones.

  • +38% day‑7 activation
  • −24% day‑30 churn
  • 1 human reviewer per 4k sends
05 / Careers

Lean by design. Hiring senior, hiring rarely.

We're 54 operators and engineers, distributed across LON / NYC / SG. We hire when we have a specific surface area to give someone, not before.

Open roles

Run your operating layer like a product.

A 30‑minute working session with a partner. We'll map your current surface area and tell you what we'd rebuild first.

Book a working session