EM
Eliot Marsden
Partner · Operating
Prev. Director, Revenue Operations at two B2B SaaS companies (£90M ARR). Operated payments, CRM, and forecast systems.
Anologe · About
A small team of operators, run like a product company.
Anologe was founded in 2022 by operators who had spent years inside SaaS, ecommerce, and infrastructure businesses — and were tired of watching companies pay six figures for slide decks. We're 54 people, distributed across three offices, working from one source of truth.
01 / Principles
How we work, in seven sentences.
These are the things we actually argue about in standups. They show up in our contracts, our hiring, and our refusals.
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P01
Operations is a product.
We version, monitor, and release operational systems the same way you'd ship a feature. The output is software, not a deck.
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P02
Senior or nothing.
Every engagement is led by someone who has run the system for a real company. We don't pyramid junior consultants onto your account.
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P03
Determinism where it matters.
Anything that touches money, access, or a customer is deterministic by default. We use AI where it's clearly better and where failure modes are bounded.
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P04
Your stack, not ours.
We don't sell a platform. We install on whatever you run — and we'd rather remove a tool than add one.
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P05
Documented, not tribal.
If it isn't in a runbook with an owner, it doesn't exist. We hand over operations only when the docs hold up to a blind test.
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P06
On‑call ourselves.
We share the pager with your team for six weeks after install. SLO before handover, not after.
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P07
Refuse the wrong work.
We turn down ~60% of inbound. We work best in a specific shape of company — internet‑native, profitable or close to it, with a real operating team to hand back to.
02 / Internal
The stack we run ourselves.
We use Anologe internally before anyone else does. These are the systems running our own business — not aspirational, just current.
Engineering
- Linear · GitHub · Vercel
- Temporal · Inngest
- Supabase · Neon · Snowflake
- Claude · OpenAI · Braintrust
Revenue + CRM
- Attio · Apollo · Smartlead
- Customer.io · Default
- Mode · Hex · dbt
- Stripe · Metronome
Coordination
- Notion · Slack · Linear
- Loom · Granola · tldraw
- 1Password · WorkOS · Clerk
- Statuspage · PagerDuty
Internal AI
- Anologe Brain (RAG over docs)
- Standup digest agent
- Client KB drafting
- Eval harness on every flow
03 / Team
Senior operators. Distributed.
Median tenure prior to Anologe: 9 years in operating roles. We hire when we have a surface area to give someone, not before.
SK
Sara Kępa
Partner · Systems
Prev. Staff Engineer at infrastructure company. Built internal admin tools used by 1,200 internal operators.
NO
Naveen Okafor
Partner · Growth
Prev. VP Growth at consumer marketplace (£40M GMV). Built lifecycle programs that activated 80% of cohorts.
TJ
Tomás Jensen
Lead · Agents
Prev. ML Engineer building retrieval systems at a search infra company. Ships production agents that age well.
HC
Hana Choi
Lead · Support Systems
Prev. Director of Support Operations. Reduced first‑response time by 71% across two consecutive engagements.
IV
Idris Vance
Lead · Analytics
Prev. Analytics Engineering at a logistics company. Maintains 600+ dbt models in his sleep.
+ 48 senior engineers, operators, and partners across LON / NYC / SG.
04 / Selected
Operators we've installed for.
A subset, in alphabetical order. References available under NDA.
Atelier OS
Cobalt
Fieldnote
Halcyon
Lumen Bay
Meridian
Northwind
Parallel
Quay
Statline
Substrate
Tessera
Work with operators, not consultants.
A 30‑minute working session with a partner. We'll map your stack and tell you what we'd rebuild first.
Book a session →